PPC and Google Ads

Paid search can bring in customers quickly, but only with tight targeting and good tracking. We set up and manage Google Ads campaigns, test ad copy and landing pages, and report on cost per lead rather than just clicks.

When Google Ads makes sense

Search ads are a good fit when people already search for what you sell, when each customer is worth more than the cost of winning them, and when you can handle the enquiries that arrive. They are less useful for products nobody searches for. We will tell you honestly if your market or budget is a poor match.

How we build and run campaigns

We research the searches your customers use, group them into tightly themed ad groups, and write ads that match each theme. Negative keywords stop spend on irrelevant searches, location and schedule settings focus the budget, and conversion tracking records calls, forms and purchases, so optimisation is based on real results. Bidding changes are made slowly and with evidence, not on a hunch.

Landing pages that convert

An ad is only half the job. If the page behind it is slow or vague, the money is wasted. We review the landing page for each campaign and recommend or make changes such as clearer headlines, simpler forms, visible trust signals and faster loading.

Clear spend and reporting

You keep your own Google Ads account and pay Google directly, so you always see where the money goes. Our monthly report shows spend, clicks, enquiries and cost per enquiry, what we changed and what we plan to test next. Ads work well alongside local SEO, which brings free visibility for the same searches.