Digital marketing strategy

Marketing works best when channels support each other. We start with your goals and customers, then build a realistic plan covering search, content, social and paid activity.

You get priorities, budgets and measurement agreed up front, so you can see what is working.

Start with goals, not channels

Most weak marketing starts with a tool, such as “we should be on TikTok”, rather than a goal. We begin by asking what a good year looks like for your business: how many enquiries or sales, from which kinds of customer, at what cost. Only then do we decide which channels earn a place in the plan.

What a strategy includes

A strategy from us covers your audience and what they care about, a review of your competitors, an honest look at your current website and activity, and a channel plan covering search, content, email, social and paid advertising. Each channel gets a purpose, a budget range, an owner and a way of measuring success, so you can see what it is meant to deliver.

Measurement you can trust

We set up tracking for forms, calls and purchases, so reports show enquiries and revenue and not just visits. Where possible we connect marketing data to your own records, so you learn which sources bring customers who actually buy.

Working with your team

You can use the plan to run marketing in-house, hand parts of it to us, or split the work. We are happy to work with your existing team and suppliers, and we review progress quarterly so the plan keeps up with results. Strategy often connects to SEO and Google Ads, which we can deliver as separate or combined services.