SEO
Local SEO for small businesses: a practical UK guide
Customers search for services near them every day. This guide explains how local results work and the steps that help a small UK business appear in them.
· 3 min read
Insights
Insights on websites, SEO and digital marketing
Practical, plain-English guidance from the Zafirox Tech team.
Digital marketing
How much should a small business spend on Google Ads?
There is no single right budget. Here is how to work out what a sensible Google Ads spend looks like from your margins, your customers and your goals.
· 3 min read
Web development
Redesign or rebuild: signs your website needs replacing
Not every tired website needs starting over. These are the signs that a redesign, a rebuild or a few smaller fixes is the right next step.
· 2 min read
Web development
What affects the cost of a business website in the UK?
Website quotes vary enormously. Here is what really drives the price, how to compare proposals fairly, and the questions that expose a vague quote.
· 4 min read
SEO
A practical technical SEO checklist for a new website launch
Relaunching or launching a site? Work through these technical checks before, during and after go-live to protect the search visibility you already have.
· 3 min read
E-commerce
Shopify or WooCommerce: choosing a platform for your online store
Both can power a successful store. This guide explains the real differences in cost, control, SEO and upkeep so you can choose with confidence.
· 3 min read
Web development
What a clinic website needs to turn visitors into appointments
Patients decide in seconds whether a practice looks modern, trustworthy and easy to reach. These are the building blocks that turn a visit into a booking.
· 3 min read
E-commerce
Building an online shop for cash on delivery and local payment methods
Selling in markets where cash on delivery and local wallets matter takes more than a standard checkout. Here is what a store needs to earn trust and complete orders.
· 3 min read
Web development
How to build trust on a website that publishes data
When people rely on your numbers, trust is the product. Lessons from a prayer-times website on showing the answer first, explaining the method and admitting uncertainty.
· 2 min read